Melbourne’s newest street sport label, translating effortlessly from inside to out, from comfy couch to cool cafe.

A.K.A combines streetwear styling with luxe fabrications and fits to provide an easy wearing, easy fitting casual core wardrobe seasonally with a nod to all your favourite trends. This is the base notes to any wardrobe; quality, wearability and fit are the key to the success of each range with price pointed items catering to the girl who wants a more premium sophisticated casual look without the usual cost that comes along with it.

A.K.A encapsulates the nonchalant spirit of downtown LA whilst still maintaining its laid back Australia attitude, the result is a concise collection of directional, relaxed pieces combining feminine detailing with a tomboy edge. Confidence is at the labels core, with the aim to champion the individual spirit of each wearer. Slouchy outerwear, relaxed denim, logo tee’s and street inspired fleece sets sit alongside a selection of sports luxe underwear. Its all designed to slip easily into any wardrobe, with a primary colour palette of grey, white, dusty pink and black.

A.K.A provides 6 core ranges a year with a drop into store every month. As well as our core ranges we offer a Sports inspired injection bi annually which is heavily based on streetwear influences and pop culture and is very branded - we do this to create an identity for ourselves and a presence in the marketplace, all graphics, logos and print are exclusive to AKA.

In stores now around Australia and New Zealand with a cool following quickly building on social media and it girls alike.

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